FAQ

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Dhiti AI is a predictive eye-tracking tool based on neurobiological visual processing. It simulates human vision and enables you to effectively predict human's attention and attraction. It gives data driven insights into what will catch the viewers eyes while looking at your webpage, advertisement, signage, package and any visual stimuli.
3-5 seconds. That's about all the time you get for your ad, website or any othe visual communication designs to be noticed or lost in the crowd. What if you could predict what people are likely to see in those critical seconds? And use that knowledge to make your designs to optimize and stand out? Dhiti AI analyses your designs, using algorithms that simulate what people see during the first 3-5 seconds of viewing and can analyse almost any visual like print ads, digital ads, websites, packaging and store shelf layout, signage, billboards and more. It helps you increase client confidence, simplify approvals, and gain consensus on visual priorities.

Pre-attentive processing is the subconscious accumulation of information from the environment. All available information is pre-attentively processed. Then, the brain filters and processes what is important. Information that has the highest salience (a stimulus that stands out the most) or relevance to what a person is thinking about is selected for further and more complete analysis by conscious i.e attentive processing.

We switch between conscious viewing and pre attentive vision every time we shift our gaze. Pre attentive vision may only last a few milliseconds if we are engaged in a visual task. Or, it can last up to five seconds if we are not engaged in a visual task. Visual tasks include reading this sentence, viewing a webpage and advertisement, looking for an exit sign in a public space, a company logo on a piece of direct mail, or an employee at a retail store. But, for our vision system, these tasks translate into looking for colors, shapes, etc.

The answer is No. The Core Principle is as humans, irrespective of our cultures, genders and age, our visual system is wired to look at very much the same aspect of design (ads, webpages) in first few seconds of viewing. That’s why it is possible to generate a predictive model of human visual attention. While our conscious viewing or attention varies by age, gender, whether we read right- to-left or left-to-right, and other factors, so it would require a different model for every combination of these factors.
Neuroscience study deals with how our brain works, describing visual saliency, perception and cognition of humans. Solution based on artificial intelligence and inspired by neuroscience. An artificial neural network predicts how and what users will perceive in first 3-5 seconds of viewing. Analysis employs algorithms from neuro-science of natural vision processing, computational attention, eye-tracking session’s data.
The human visual system takes in a large amount of visual information (that is, the entire visual field) at any given time. However, the human visual system expends the bulk of its resources processing only a small fraction of this information—typically where the viewer is fixated. Although the majority of the visual field is not being attended to, it serves as an important part of the visual experience. The human visual system uses the information in the periphery to monitor regions that might be of interest to the viewer—the regions that attract visual attention. If the early perceptual properties (color, motion, contrast etc.) are engaging, the human visual system will move its fixation to that location to gather more visual information. Thus, when one initially enters a room, or initially turns a corner, or looks at a magazine page, the human visual system surveys the scene to become aware of what might be important within the scene. our visual system is attracted to low-level perceptual features such as color, luminance, edges, motion and other early visual processing elements. This initial surveying typically occurs in the first 3-5 seconds. During this survey period the visual system analyzes the visual representation projected on the retina and based on that information the eyes are drawn to particular regions of the scene based on the visual features (e.g., color, contrast, text faces, etc.). What people do after this initial 3-5 seconds will depend on Top-Down processing.
In digital age we are constantly bombarded with enormous amount of visual information and most of them are marketing messages. But the critical first step for marketing or any form of visual communication is to get people to notice. The even before conscious attention marketing message or communication should get attention during first few seconds, which increases the probability they’ll switch to conscious viewing and go into details. It’s like a small time window for the marketing message to consumer.
Analysis employs algorithms from neuro-science of natural vision processing, computational attention, eye-tracking session’s data. The result output is equivalent of a 5 seconds eye tracking session of 40 participants. It shows which content most and least eye is catching for users within first 5 seconds of viewing. The results from Dhiti AI are 90% as accurate as lab-based eye tracking. Our attention prediction model is based on deep learning and can automatically detect visual attention shifts that can be used as a substitution for eye tracking studies. The model incorporates live eye tracking results data set. This makes our analyses almost as accurate as live eye tracking (90%) at a fraction of the cost of actual eye tracking studies. Our model is regularly updated by latest live tracking results. It is not skewed by test conditions and unreliable subjects
In digital age we are constantly bombarded with enormous amount of visual information and most of them are marketing messages. But the critical first step for marketing or any form of visual communication is to get people to notice. The even before conscious attention marketing message or communication should get attention during first few seconds, which increases the probability they’ll switch to conscious viewing and go into details. It’s like a small time window for the marketing message to consumer.
Graphic designers, UI-UX designers, conversion experts, advertising agencies, digital marketing agencies, marketing research agencies, consumer insights, marketing and brand management team/agencies use Dhiti AI to optimize the performance of their visual stimuli such as ad, websites, packaging, outdoor and indoor signage and other visuals.
No, you don’t need to download software. Dhiti is a web-based platform that you can access using a computer (desktop or laptop), smart phone and a tablet with an internet connection.
Yes and no. It depends on what is your goal and objective behind the study. Most often, eye tracking studies are intended to capture conscious viewing, and to get feedback from sample users about what they are looking at and thinking. But,Dhiti accurately simulates eye tracking results during pre-attentive processing i.e. 5 second eye tracking study especially required for image based ad, website, packaging and other small time duration studies for approximately 50 participants. Conducting an eye tracking study has few cons as it is time consuming and cost a lot. Dhit is for those who need to analyse various designs regularly at the fraction of the cost of eye tracking for their design.
You can get started with Dhiti AI’s free account which comes with 2 free credits. You can sign up from our website and with create an account with either mail id or with your Google, Facebook or LinkedIn account.
You can create one individual account in Dhiti AI as having multiple accounts violates Dhiti AI’s Terms of Service.
We strongly recommend not sharing your credentials with other people as this is also not permitted in Dhiti AI. If you need to share a credits/plan with other people please email support@dhitiai.com and ask to send part of your credits/plan to that account.
Every user can delete their account. The General Data Protection Regulation (GDPR) gives individuals the right to ask for their data to be deleted if you wish to delete your account, please email at support@ dhitiai.com. Please note: destroying an account will cause the loss of all data associated with it.
You can find full details of your current usage in the History section of your account.
You can find on demand, start up, pro and customized credit plans in the Pricing section. You can choose any of the plans based on your usage. Complete the payment process and the respective credits will be reflected in your balance. In case of accessing enterprise plan please mail us at sales@dhitiai.com
Your usage is measured with analyses, also referred as credits. One credit is charged for each image analysis. 1 credit instantly produces Design Scores, Perception Map, Attention Heat Map and Area of Interest reports for each design. It also includes PDF report, Data Storage Unlimited, Custom Watermark.
The credits for all plans are valid for 6 months after billing date. For enterprise plan we have flexible credits and validity period which can go up to 1 year.
Yes whenever you buy new credits, unused credits are added to the new plan in your account.
Yes you can. You can choose either of the mentioned credit plan or contact us for enterprise plan. Just email at sales@dhitiai.com and share your additional credits requirement.
The payment options are:
Debit card, Credit Card: Accepting only Visa, MasterCard and Diners. PayPal: Accepting PayPal and all major credit cards including Visa, MasterCard, American Express, Discover, JCB, and Diners Club International. For any other: Please contact sales@dhitiai.com
Invoices are available within 24 hours and will appear in the Billing section of your account. Also a digital cop will be shared with your registered e mail. Price, Transaction and Invoice may appear as not available (NA) for unprocessed, refunded or old purchase transactions. For any queries related to invoices please contact support@dhititai.com
No. In this case, when you cancel your account, you will still have access to your credits until the end of the credit validity date. You can cancel your account by sending a request mail to support@dhititai.com.