What is an Attention Heat map?
All of us are familiar with different types of heat maps but there are a lot of them and it’s no wonder people get confused with them all. Attention heat map by Dhiti shows which content of your design is most likely to catch users' eyes when they first arrive on the webpage or advertisement.
As compared to traditional heat maps generated with actual eye-tracking studies with live participants, Dhiti AI’s heat map is equivalent to a 5 seconds eye tracking session of 50 participants.
It shows the most and least eye-catching content for users when they first see it. The results from Dhiti are 90% as accurate as lab-based eye tracking. The Heat map displays the most attractive elements of the image for viewers in the form of "hot" and "cold" spots creating so-called heat maps.
Heat map utilizes thousands of data points and converts them into visual representation over top of your design. Designers use it as a feedback tool to design easy-to-use webpages.
Dhiti is a predictive eye-tracking tool for designers, advertisers, marketers, agencies, and brands to pre-test your print and digital advertisements, signage, websites, apps, e-mail, packaging & shelf layouts.
Let's see how your website's heatmap looks like, try it for free.
Neuro Inside Out, Pune, India