ABOUT

What do people notice first?

We (web users) are intuitive, impatient and have a shorter attention span than a Goldfish. You have only 5 seconds to direct your consumers attention to the most important content or they leave. Dhiti shows the most and least eye-catching content for users when they first arrive on the webpage/advertisement/packaging

  • Equivalent to a 5 seconds eye tracking session of 50 participants
  • > 90% as accurate as lab-based eye tracking.
  • Doesn't need any users, hardware, and coding.

ABOUT

What do people notice first?

We (web users) are intuitive, impatient and have a shorter attention span than a Goldfish. You have only 5 seconds to direct your consumers attention to the most important content or they leave. Dhiti shows the most and least eye-catching content for users when they first arrive on the webpage/advertisement/packaging

  • Equivalent to a 5 seconds eye tracking session of 50 participants
  • > 90% as accurate as lab-based eye tracking.
  • Doesn't need any users, hardware, and coding.

INSIGHTS

INSIGHTS YOU CAN GET

Shows how clear, exciting and balance the design is for the users.


Shows areas likely to receive most attention within the first few seconds. Red area grabs high levels of attention.


Mark areas of interest and AI predicts the % of attention for different areas of design.


Indicates the visual scan paths and sequence between elements and predicts the eye fixations order and gaze path.




Works

How it works ?

Dhiti AI simulates human vision and predict what people will automatically see or miss in first few seconds. It predicts where users will focus their attention on your design.

Step-1

Upload Your Design

Upload your creative design. Select the type of design like ad, webpage, package design etc. and target device like desktop, mobile, print, outdoor, package design. (No installation required)

about

about
Step-2

Process Your Design

Our predictive eye tracking software platform backed by neuroscience and deep learning AI, simulates human vision and predicts where users will focus their attention on your design. It provides insights for Ad Testing, UI Testing, UX Research, AB Testing, Heatmap Analysis & More, (Days of eye tracking research compressed into a single click.)


Step-3

Instant Attention Insights

Get deep insights within seconds to make data driven design decisions.A series of reports highlight the strengths and weaknesses of your design areas so that you can make smarter ads and websites, to increase conversion and improve customer experience.

about

Works

How it works ?

Dhiti AI simulates human vision and predict what people will automatically see or miss in first few seconds.It predicts where users will focus their attention on your design.

Step-1

Upload Your Design

about

Upload your creative design. Select the type of design like ad, webpage, package design etc. and target device like desktop, mobile, print, outdoor, package design. (No installation required)


Step-2

Process Your Design

about

Our predictive eye tracking software platform backed by neuroscience and deep learning AI, simulates human vision and predicts where users will focus their attention on your design. It provides insights for Ad Testing, UI Testing, UX Research, AB Testing, Heatmap Analysis & More, (Days of eye tracking research compressed into a single click.)


Step-3

Instant Attention Insights

about

Get deep insights within seconds to make data driven design decisions.A series of reports highlight the strengths and weaknesses of your design areas so that you can make smarter ads and websites, to increase conversion and improve customer experience.

Features

Features

about

Neuroscience Based

Predictive eye tracking software based on neuroscience, real eye tracking data and deep learning AI

about

AI Powered

A design audit technology tool combined with neuroscientific research, computer vision and deep learning AI

about

Cost&Time Effective

Analyse instantly at the fraction of the cost and time of actual eye tracking study focus group activities

about

90 % Accuracy

Output resemble a 5 seconds eye tracking session of 40 people and more than 90% accuracy

about

A/B Test Your Designs

Compare multiple designs or measure against competitors to make data driven design and marketing decisions.

about

Apllications for

Ad testing, UI testing, UX usability research, website heatmap analysis, packaging design testing or any design analysis

The Core Principle

“As humans, irrespective of our cultures, genders and age groups, our visual system is wired to look at very much the same aspect of any design/image in first few seconds of viewing. That’s why it is possible to generate a predictive model of human visual attention.”

Technology

Technology

Deep Learning AI


Solution based on artificial intelligence and inspired by neuroscience. An artificial neural network predicts how and what users will perceive in first 5 seconds of viewing. Analysis employs algorithms from neuro-science of natural vision processing, computational attention, eye-tracking sessions data.

Neuroscience


Neuroscience deals with how the brain works. It helps to understand how your users perceive, process and respond to your design. It deals with how our brain works, describing visual saliency, perception and cognition of humans.


Attention Insight


Each of the reports showcase heatmap analysis, highlighting an aspect of user's brain activity and demonstrates how cognitive principles can be applied to your design to ensure you are communicating. Get insights into how users will engage with any ads and web design, app on any device, before you go live.


Technology

Technology

Deep Learning AI


Solution based on artificial intelligence and inspired by neuroscience. An artificial neural network predicts how and what users will perceive in first 5 seconds of viewing. Analysis employs algorithms from neuro-science of natural vision processing, computational attention, eye-tracking sessions data.

Neuroscience


Neuroscience deals with how the brain works. It helps to understand how your users perceive, process and respond to your design. It deals with how our brain works, describing visual saliency, perception and cognition of humans.



Attention Insight


Each of the reports showcase heatmap analysis, highlighting an aspect of user's brain activity and demonstrates how cognitive principles can be applied to your design to ensure you are communicating. Get insights into how users will engage with any ads and web design, app on any device, before you go live.


Pricing

Choose Your Plan

PRO

  • $500

$ 299


  • 100 credits = 100 images

  • * All Features

  • No Credit Card Required

ON DEMAND

  • $25
$ 24

  • 5 credits = 5 images

  • * All Features

  • No Credit Card Required

ENTERPRISE

  • -
Contact Us


  • Customize Credits

  • * All Features

  • No Credit Card Required


*All Features -1 credit instantly produces 5 reports - Design Scores, Perception Map, Attention Heat Map, Area of Interest, Gaze Plot PDF report, Data Storage Unlimited, Custom Watermark, Credit validity 3 months.

F.A.Q

Frequently Asked Questions

  • What is Dhitiai?

    Dhiti AI is a predictive eye-tracking tool based on neurobiological visual processing. It simulates human vision and enables you to effectively predict human's attention and attraction. It gives data driven insights into what will catch the viewers eyes while looking at your webpage, advertisement, signage, package and any visual stimuli.

  • Graphic designers, UI-UX designers, conversion experts, advertising agencies, digitla marketing agencies, marketing research agencies, consumer insights team/agencies use Dhiti AI to optimize the performance of their visual stimuli such as ad, websites, packaging, outdoor an.d indoor signage and other visuals.

  • The Core Principle  is as humans, irrespective of our cultures, genders and age, our visual system is wired to look at very much the same aspect of design (ads, webpages) in first few seconds of viewing. That’s why it is possible to generate a predictive model of human visual attention. Neuroscience study deals with how our brain works, describing visual saliency, perception and cognition of humans. Solution based on artificial intelligence and inspired by neuroscience. An artificial neural network predicts how and what users will perceive in first 3-5 seconds of viewing. Analysis employs algorithms from neuro-science of natural vision processing, computational attention, eye-tracking sessions data.


Testimonials

Testimonials

Contact

Contact Us

Location:

Neuro Inside Out, Pune, India

Call:

+91 9960686809